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There is no doubt Amazon.com became the most significant seller of books and ebooks these days. The reason is simple. Traditional Publishing houses stopped investing in new talents. One Professor told so to two of his students with a soul-crushing clarity. Publishing Houses got lazy because social media became the most impressive tool to detect influencers and fame. Having This plethora of free information they did not need to mine for new authors. They simply used it to see who was on top and then accept those people’s pitch. Easy but deadly. The publishers defend themselves saying the market is hard. It changed too fast. The computer became more important than books. People don’t read as much. Youth doesn’t want books but video games. And lots of other ridiculous excuses. Amazon used the opportunity with cunning, creating Kindle self-publishing and Create Space, and opening possibilities to the new talents the publishers threw away. The giant could provide content for her-reader co