There is no doubt Amazon.com became the most significant seller of books and ebooks these days.
The reason is simple. Traditional Publishing houses stopped investing in new talents.
One Professor told so to two of his students with a soul-crushing clarity.
Publishing Houses got lazy because social media became the most impressive tool to detect influencers and fame. Having This plethora of free information they did not need to mine for new authors. They simply used it to see who was on top and then accept those people’s pitch. Easy but deadly.
The publishers defend themselves saying the market is hard. It changed too fast. The computer became more important than books. People don’t read as much. Youth doesn’t want books but video games. And lots of other ridiculous excuses.
Amazon used the opportunity with cunning, creating Kindle self-publishing and Create Space, and opening possibilities to the new talents the publishers threw away. The giant could provide content for her-reader cost free. To solve the media problem, they created the free app for smartphones. Resistant clients could learn to read e-books before they were ready to invest in an e-reader.
Amazon had the winning formula. Lower prices for her e-books, a dream-maker open door to assure the ongoing offer of product and there it is. Amazon became the first in the book market. Family-supported new authors popped out, robbing the scene too.
The obvious result is Amazon is now making the money those stupid and archaic publishers refused to make.
The Publishing Houses allowed their market to become free-for-all as they fed the gigantic wolf that is eating them step by step.
Now, depending on the enemy to sell their products, they do even worse: they keep feeding it, still refusing to invest in new talents. The vicious circle of bankruptcy at full speed.
Because stupidity is limitless and adding pain to grief, they do not support the around-the-corner book shops either. They don’t offer their books at a lower price to the ones who can give mouth to mouth suggestions.
They are making the online services even more powerful. The Publishing Houses can’t see, can’t hear, and soon they cannot speak either.
A picture of a gigantic line of people helping a book store to move their stock from a building that became too expensive to a cheaper one shows how much value these small owners have. Yet it is not a sign to the ones who should support those book shoppers.
Agents are not much better.
Authors who started self-publishing on Kindle after so many letters of rejection from the knowledgeable ones (sarcasm included) are now NY times bestsellers. The Book Publishing machine still can’t see what is happening under their noses. What they offer authors are doing for themselves.
Writers are learning how to navigate the market, hiring copyrighters and SEO experts to divulge their products. When the authors establish a fan base, they see no reason to share their profits with Publishing Houses. Why would they?
The funniest of all this inverted bucket list the Publishing Houses are pursuing is when they finally die they will say they were right all the time.
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