NON FICTION TIPS

 Working is fine.

If you are an adult, you have bills to pay and it is good because paying bills means you are an independent person, you can choose where to live, what to wear, what to eat.

So having a means of making money gives you freedom, and there is nothing better than freedom.

Entrepreneurs talk about the freedom they got from leaving the companies where they worked and going on their own.

Some good points are making their decisions, which they know is good instead of bowing down to unproductive ways that please both who are afraid of changes and who are afraid of new things.

The companies heard that, and afraid of losing the fresh blood so necessary to keep their businesses competitive, changed the upper executive positions for new executives and breathed in relief. It took them only ten years of experience to understand it was not safe and a bit too risky when millions were at stake. So, they tried to go back to older people and stagnated.

It seemed an unsolvable knot until the obvious popped up. They needed teams of executives, both young and old, and then they went back to the solution churches used, creating executive boards to reach the crucial decisions. Pitching opinions in long engaging presentations until they get to a final formula became the norm.

The winner was always the most charismatic, the most effective in winning an audience, the one who could make a director board feel safer and more secure. So they ended up having preachers instead of executive decision-makers.

The adverse side effect came out fast. When the meeting was over and the decisions came to work, there was no personal charisma to bend the market and it reacted as it always did. The clients decided what was best.

Market research is the solution, going to the client and then pointing in the right direction. Information is gold.

Big companies need to project for thirty, forty years ahead and they need to know the tendency of the market. The truth comes to statistics, and statisticians have the brunt of responsibility on their shoulders. Marketing directors learned to trust their nerds and cherish them.

If you are now guessing my point, I am telling it now. Spend your time learning how to turn what looks like conflicting information provided by market research into a beautiful, A and show what you are out to be. Make them know how good you are and the sky will be your limit. After all, it is happiness that matters.